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Posted by willcritchlow
It's time for a quick mid-week geek-out - I wanted to collect together a bunch of resources I have written on first touch tracking in Google Analytics including (for the first time that I'm aware of), the technical implementation details:

  • Following a Whiteboard Friday recorded when I was in Seattle a month ago or so
  • I hurriedly wrote a post explaining general principles of how to get past last touch attribution in Google Analytics
  • which it turned out was (quite reasonably) not enough for some of our readers (and I really wasn't happy with the level of detail)
  • so I have done my best to go above and beyond with detailed instructions on How to do First Touch Tracking in Google Analytics
  • while digging around in GA and JavaScript to put this all together (a combination I probably shouldn't have been doing) I discovered an interesting difficulty if you are going to migrate from the now-deprecated _setVar to _setCustomVar and wrote a post about it over on Search Engine Land.
If you're the kind of person that unwraps your birthday presents early, you can skip to the punchline, grab the code you need to get first touch tracking working from Google code (don't forget to read the instructions!). Here's the meat from my detailed post:

Include following code anywhere above the Google Analytics code script in your page code:
<script type="text/javascript"
src="http://attributiontrackingga.googlecode.com/svn/trunk/distilled.FirstTouch.js">
</script>
Move your GA code above any Website Optimizer code or anything from Google that might write a visitor (__utma) cookie and look for:
var pageTracker = _gat._getTracker("UA-XXXXXXX-X");
pageTracker._trackPageview();
In between those two lines, you want to put the following line:
distilledFirstTouch(pageTracker);
Oh, and don't forget all of this is provided as is, with no warranty. I hope it will help you out, but only you are responsible for changes you make to your website and tracking code. Be extremely careful with live profiles and remember that you will need to do something different if you already use custom variables.

That's all for now folks. Enjoy your analytics, don't forget to drop comments with improvements, tips, tricks, abuse for writing such a short post etc. and if you need a primer on Excel to make the most of your new-found data, you can check out the recording of my conference call on how to be an Excel ninja (sign up for future calls here).
To distract you from this spectacularly short post, here are some really big things found on the internet this week:
Check out the depth of the ocean:


As well as the size of the earth:
I also recommend watching this one.

Technorati Tags

analytics, ga, firsttouch, google, javascript, code
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17 февраля 2010 Технологии
I was planning on liveblogging Eric Schmidt's keynote speech here at the Mobile World Congress in Barcelona, but a serious lack of any kind of Internet connectivity threw a wrench into those plans. I'm not too bummed about it though, because the whole thing was frankly quite boring. Apart from some history lessons about the convergence of telecommunications and cloud computing, all we really got from Schmidt and fellow Googlers was that Android handsets are now seeing over 60,000 shipments on a daily basis, and some previews of add-on features for existing Google mobile products that were cool but not earth-shattering in any way.
16 февраля 2010 Бизнес
Во время проведения конференции TED представители корпорации Google продемонстрировали свою новую разработку - кабину для виртуальных путешествий по Земле. Стены новинки под названием Galaxy Liquid сделаны из жидкокристаллических экранов, на которые воспроизводится изображение из Google Earth.
Высота мониторов "летающего лифта" больше человеческого роста. На дисплеи транслируется синхронизированная картинка поверхности Земли из приложения Google Earth. В кабине также находится специальный манипулятор, позволяющий перемещаться в шести направлениях.

СМИ отмечают, что данное устройство было разработано инженерами корпорации в свободное от работы время. Руководителем проекта Galaxy Liquid является Джейсон Холт.
(http://googblog.ru/2010/0...)
16 февраля 2010 Новости
VentureBeat got a wave of announcements from the Barcelona Mobile World Congress this morning. Our mobile expert Matthäus Krzykowski is onsite and can be reached on Twitter at @matthausk.
Audi announced at Barcelona that they’ll offer an in-car computer system called Mobile Media Interface Plus on selected A8 models this year. They’ve confused conference attendees a bit by demonstrating MMI Plus at the show in a cheaper, more mass-market A5 car on the show floor. But we’ve confirmed with Audi that only A8 models will have MMI Plus this year. A5’s are already available with the non-Plus MMI, reviewed by CNet last year.
MMI Plus is built around a 3G wireless connection based on a Qualcomm UMTS chipset. The network connection lets MMI Plus-equipped drivers make voice calls and use the data network at the same time.
Audi has integrated Google Earth into the MMI Plus navigation system. “When these images are combined with a detailed street atlas and other online or offline content in real-time,” a statement from Audi says, “the MMI Plus navigation system can provide route planning, points-of-interest and real-time traffic updates.”
15 февраля 2010 Бизнес
Google's Liquid Galaxy — это проект инженера Jason Holt из Гугл, исполненный в те самые 20% времени, отдаваемые компание под сторонние проекты. Панорама из 8 LCD экранов создает потрясающее впечатление от использования Google Earth и Street View.



Мечтаю уже о том времени, когда гигантские дисплеи можно будет клеить на стены как обои. И цена таких «обоев» не будет заоблачной. И такое время все ближе.
15 февраля 2010 Технологии
На конференции TED компания продемонстрировала Galaxy Liquid — кабину для виртуальных путешествий по Земле. Стены кабины — это ЖК-экраны, на которые транслируется картинка из Google Earth, пишет Руформатор. Проект выполнили инженеры Google — News.com.au указывает, что они занимались этим в свободное время. Стены кабины Galaxy Liquid представляют собой ЖК-экраны высотой больше человеческого роста. На них поступает синхронизированное изображение поверхности Земли из приложения...
14 февраля 2010 Новости

На конференции TED руководитель проекта Galaxy Liquid Джейсон Холт продемонстрировал публике работу Galaxy Liquid в связке с Google Earth.
13 февраля 2010 Технологии

На конференции TED руководитель проекта Galaxy Liquid Джейсон Холт продемонстрировал публике работу Galaxy Liquid в связке с Google Earth.
13 февраля 2010 Технологии
The 1976 Mel Brooks film “Silent Movie” depicts an evil corporation “Engulf & Devour” whose slogan is “We’ve got our fingers in everything” beneath a logo of a pair of hands clutching the planet Earth. The release of Google Buzz this week reminded me of that.
Not that Google is evil; quite the contrary given its “don’t be evil” mission statement. But do they have to have their fingers in everything? Google Search (brilliant), Google Talk, Google Docs, Google Reader and the Nexus One are all well-received extensions of the Google brand.
And now, Google Buzz, which you’ve probably heard by now is Google’s social media offering released yesterday. Given that it’s Google, Buzz is probably going to be smart, intuitive, popular, life-changing and more. VentureBeat has already reported how Buzz has more potential than Google’s previous social media efforts. And, as a business proposition, Buzz makes sense for Google because more and more advertisers are looking for social media opportunities.
Most Gmail users signed into their email today to find Buzz waiting for them, and have been playing with its various features. But here’s why I won’t be doing that: I just finally figured out Twitter and think I waste too much time as is on Facebook — so please, Google, don’t force me to master another social media app.
The writeup on Google’s blog explains all that Buzz has to offer users and reads like a story about Apple — we didn’t invent social media, we reinvented it, is the argument.
While some of Buzz’s offerings sound like improvements over the Facebook and Twitter experiences, many of them don’t — and they certainly don’t convince me that I need to migrate my social world to Buzz. What follows are quotes from Google’s blog on Buzz features, paired with my reactions.
“Buzz is built right into Gmail, so there’s nothing to set up — you’re automatically following the people you email and chat with the most.” Nice, but the people I email and chat with the most are already my Facebook friends. And some of the contacts in my Gmail are incidental or onetime-only e-mails. I’d need to see how Buzz determines which contacts I use “the most.”
“Buzz sends responses to your posts straight to your inbox.” Facebook already does. “Unlike static email messages, buzz messages in your inbox are live conversations where comments appear in real time.” I don’t see that as a game changer. It would not kill me to have to hit the refresh button on my browser to get new Buzz messages. Plus who needs a more crowded inbox than they already have?
“No more fuzzy little pictures…big and full-resolution.” Okay, Buzz may have something here. It would be nice to see the photos my contacts want to share without having to shuffle between Flickr and Picasa. That said, Buzz won’t make viewing and reviewing albums of photos easier than Facebook, even if the quality and resolution are better.
To be sure, anything Google Buzz can do to reduce the “noise” generated by social media apps would be much appreciated. From the Google blog: “Buzz also recommends posts from people you’re not directly following. … If you’re not interested in a particular recommendation, just click the ‘Not interested’ link.” In Buzz 2.0, I’d recommend changing that to “Buzz off!” (Get it?)
I’ll reserve judgment on Buzz for mobile devices. VentureBeat covered Buzz’s location-based features separately. I personally don’t use Facebook or Twitter much on my smartphone, so I have no experience to compare to.
Also, kudos to Google for acknowledging that Buzz is a work in progress. Facebook, too, analyzes user feedback to inform its decision-making, though with varying degrees of responsiveness, depending on who you talk to.
I never saw the value of Twitter until someone introduced me to TweetDeck where new Tweets appear briefly in a pop-up window on my desktop. I have learned of many breaking news stories from TweetDeck, which takes me back to my days in a radio newsroom where four bells signaled a “Flash” news bulletin coming over the AP teletype.
I never realized the value of Facebook until I reconnected with friends I hadn’t seen in years, witnessed the community experience that was Michael Jackson’s death, or joined a memorial for four Oakland police officers killed in the line of duty last year. Despite its foibles and flaws, at least Facebook is something I’ve already figured out.
But I’d need to see something pretty compelling to make me switch to Buzz from what I’m using now, or worse, try to live in two social media worlds at once.
Then again, when I look at my claim: “I need to see something pretty compelling to make me switch,” I am immediately reminded of when Facebook emerged in the time of MySpace. So I won’t rule Buzz out forever, just for now.
10 февраля 2010 Бизнес
Интернет-гигант Google дал обещание обновить информацию на своём сервисе Google Earth в отношении древнего храма на границе Таиланда и Камбоджи. С просьбой о пересмотре снимков со спутника выступила Камбоджа в надежде, что Google поможет решить её спор с Таиландом относительно того, кому принадлежит пограничный храм. Камбоджийские власти в письме к компании Google обвиняют её в "профессиональной безответственности", т.к. половина храма Preah Vihear 11 века на сервисе Google Earth отображается, как...
10 февраля 2010 Новости
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